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Application Link (optional) MUST BEGIN with http:// or https://: https://form.asana.com/?k=dh3wk1y1lZ9PbGW3vX-RsQ&d=1198306437224486
Employment Type: Контракт
Is this a remote role?: Remote
English Level (optional): Fluent
Organisation Name: Old Tyme Floor

We are seeking a hands-on and proactive candidate for a Marketing Automation Analyst position at our luxury construction company, Olde Tyme Floor Co. The position is 6 to 12 hours per week. You will work closely with our Marketing Manager.

Обов'язки:

Design, setup and support of a marketing automation system to deliver targeted and personalized communications
Support and integration support with Salesforce.com, Adobe Experience Manager, Adobe Analytics, Adobe Test & Target, data warehouses and RESTful API services
Collaborate with other teams (Marketing, Customer Service, Operations, Product, Data Science, and Development) to successfully implement and execute cross-functional projects such as ABM, CX, attribution, personalization, and targeting
Translate business needs into technical specifications, understand the basic technical level from the perspective of a business systems analyst
Build automation with Zapier and Make.
Development and maintenance of marketing automation platform technical documentation
Recommend when to leverage existing Oracle Eloqua capabilities versus purchasing and building new solutions
Work with Business Applications team related to CRM integration and next generation marketing analytics infrastructure
Recommend and implement audience segmentation strategies that incorporate available demographic and behavioral criteria from various sources in the marketing data ecosystem for effective design and response
Marketing infrastructure onboarding and marketing automation platform setup including scoring, multi-sensory drip nurturing and broadcast emails, profiling, segmentation, workflows and ROI reporting
CRM troubleshooting, development and implementation of long-term solutions according to existing requirements/structure
Вимоги:

Good understanding of Web, CMS and related technologies
Excellent knowledge of Zapier and Make
Ability to design and implement API integration
The ability to succeed through data efficiency and systems technology
The ability to think logically and critically when troubleshooting, along with a desire to develop your technical set
Ability to solve problems and consider process improvements
Please include answers to the following questions in your response:

Describe the most successful marketing automation campaign you’ve run and why you believe it was successful.
Describe the least successful campaign you ran and what you learned from it.

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